SIXTH ENTRY

Assalamualaikum to all readers. This week I learned about The Five Generic Competitive Strategies:  Which One to Employ?

 This chapter generally distinguishes each of the five generics strategies and why some of these strategies work better in certain kind of industry and competitive conditions than in others.

 The Five Generic Competitive Strategies are low-cost provider, broad differentiation, focused low-cost, focused differentiation, and best-cost provider.

 For low-cost provider it makes me think about Air Asia Company that can offer the best low-cost ticket fees.  For sure it will cut some cost are not related so they can provide the best cost price for the customer.

 For broad differentiation we can say Apple Inc. use this strategy. They came out with technology that different than other company such as ios program system.

 This program just applicable and work with Apple gadgets. From this strategy I think that one of the benefits is can create brand loyalty among customers because there will feel that there have something different than others. 

For focused strategies, it will focus more on niche area that they want deliver the product. They will specialize the product to avoid from compete with strong competitors. Ferrari, GAP uses this strategy.  

This is answer for lecture activity from this chapter.

BROAD COST LEADERSHIP Old Town White Coffee                                                      Al-Ikhsan Coca cola Mc Donalds Kfc Subway Mydin Air Asia	FOCUS COST LEADERSHIP Avon Tesco Giant IKEA Kamdar Facebook Google Digi Maxis
BROAD DIFFERENTATION Kia Motors Malaysian Airlines Proton Perodua Honda Victoria Secret Toyota Nike Bonia	FOCUSED DIFFERENTATION JW Marriot Louis Vuitton Rolls-Royce Porche

That's all for this entry. Till we meet again :)