Assalamualaikum. For this week I learned about evaluating
company’s resources, capabilities, and competitiveness. After learned this
topic I will be able discover how to access the company’s strength and weaknesses
in light of market opportunities and external threats.
I can also understand how
comprehensive evaluation of a company’s competitive situation can assists
managers in making critical decisions about their next strategic moves.
The best
section in this chapter is SWOT analysis (strength, weaknesses, opportunities,
and threats). Look simple but this is a powerful tool for sizing up
a company’s
strengths and weaknesses, its market opportunities,
and the external threats to
its future well-being. But remember; simply list those all elements are not enough,
it should come out with strategy to improve the company’s situation.
I love
this swot analysis because I always use it in my tutorial class by doing study
case analysis. From that activity a can identified all the elements in an
organization.
The first study case is Robin Hood but we did not use swot
analysis.
The second study case is Digital Age: Shall I Tag Along we use start
use this approach. Interesting!
The best word to describe this activity inn
tutorial class.
We have divided into group so we can work each other and the
swot analysis will
come more quickly rather than do it alone.
After finish that
activity, Madam Huda had promised us to teach us TOWS MATRIX. In shaa Allah I will
share in the next entry. That’s all for this entry. Till we meet again J
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